Marketing activity performance: Valuation problem and its resolution

IS-Marketing Alignment: Its Impacts on Marketing Performance and on Business Performance

The importance of alignment between information systems and the business has been referred to in both the practitioner literature and in academic research for some years. A number of rigorous studies have ascertained the relevance of IS-business alignment as an important matter. The alignment of information systems with other business functions – such as the marketing function – has been allude...

Marketing and business performance

Academics and managers have struggled for many years to understand and delineate the role of marketing in explaining business performance differences between firms. Most of the theory base for any such attempts has to be informed by strategic management theory, since the primary question that strategic management seeks to answer is why some firms outperform others over time. This paper synthesi...

The Distributed Location Resolution Problem and Its Efficient Solution

Location-based applications and services become increasingly important for mobile users. They take into account a mobile user's current location and provide a location-dependent output. To support developers of location-based services, the Nimbus framework hides specific details of positioning systems and provides uniform output containing physical as well as symbolic location information, whic...

Valuation of Transferable Delivery Rights for Marketing Cooperatives

E VALUATION OF ADENYLATE CYCLASE ACTIVITY IN MITRAL VALVE PROLAPSE

The term mitral valve prolapse (MVP) is used for a particular subset of patients with hyperadrenergic dysautonomia. It occurs when part of a leaflet or both leaflets of the mitral valve extend above the plane of the atrioventricular junction during ventricular systole. The adenylate cyclase activity in MVP dys-autonomia was studied by extraction of enzyme from the erythrocytes from 62 norma...